Design · · 4 min read
3 Design Tips for a Website That Builds Trust
Small design changes make a big difference in how people see your business. Three practical tips to make your website look credible and win more enquiries.
People decide whether they trust a business within seconds of landing on its website, often before reading a single word. The good news is that trust is designed, and small changes make a big difference.
01. Keep it clean and simple
A clear layout makes your message stronger. Clutter makes a business look disorganised, while white space, consistent spacing and a limited colour palette make it look confident.
- One main message per section
- Two typefaces at most
- A consistent set of brand colours
- Generous spacing around important content
02. Use real visuals
Photos of your actual team, work, premises and customers build credibility in a way that generic stock images never will. Visitors can spot stock photography instantly, and it quietly suggests you have something to hide.
If you do not have professional photos yet, a well-lit set of smartphone shots of your real work is still better than a stranger in a suit shaking hands.
03. Make your call to action clear
Tell visitors exactly what to do next. A single, specific button such as “Get your free preview” or “Book a consultation” beats three competing buttons every time. Make it stand out in colour, and place it where the decision happens.
Bonus: show proof
Reviews, testimonials, client logos and case studies do the persuading for you. Put them close to your calls to action, where visitors are deciding whether to take the next step.
Good design gets attention. Great experience keeps it.
Curious how your website would look with these principles applied? Request a free website preview. No commitment, and you only pay if you love it.
More tips like this on @wxwebstudio